I was fortunate to work with Airbnb on a series of their Host ads for Facebook.
They wanted to level up their current static illustrated ads and brought me onboard to experiment with new styles and animation.
Airbnb is known for their playful and colorful style of illustration and it was really fun to work on these. They're also all about storytelling, so for each of these I tried to come up with an idea and a mini story that wasn't just a mere copy reflection.
Below you can see some of the process photos as well as the final animations. Enjoy!
Final animation
Initial sketches
Final animation
Initial sketches
For the next three ads, while I was working on them, I was told that there is a new style that Airbnb illustration and brand teams are working on, and it would be great if the ads that haven't been animated yet followed that style. So keeping the same ideas I recreated my illustrations in this new style which was also very fun and playful, but quite challenging.
Final animation
Initial style explorations
Final animation
Initial sketches
Initial style
